Case study Coursework Example | Topics and Well Written Essays - 2000 words - 3

Case study - Coursework Example Since the inception of Amazon, its vision has always been consistent. The vision has been to provide the biggest selection in the world, as well as being the most customer centered (centric) company. These core proposition are communicated both online and offline. The pricing proposition entails the strategy of daily low pricing technique by not offering discounts to a small number of products within a particular period of time. The offer is on low prices and it is applied to all the ranges of products offered. Gregg (2012) illuminates that one of the communication avenues that have contributed to the success of Amazon is the use of Bing. Bing is a default search engine embedded in the Amazon browser especially in the kindle tablets. The other browsers that serve as alternatives to the Bing are Dolphin, Opera, and Maxthon. Majority installed the Bing as a silk browser. The Bing browser allows online shopping of a wide and wild selection of magazines, books, DVDs, Music, Video, comput ers, electronics, apparels, and jewelry among many other products. Mark (2010) explains that the Amazon also utilizes the Yahoo browsers just like Bing in the communication and promotion of products. On the other hand, the use of Google is majorly for the retail of books, home items, as well as garden in general. Yahoo and Bing sometimes appear to be similar in the communication technique. However, for Google, it is slightly different on how it communicates the core proposition despite the fact that the three communicate the basic propositions highlighted earlier. In addition to the above discussed avenues, core propositions are also communicated in the Amazon website called Amazon.com (Chaffey, 2005). In this website, they are not presented in the sentence list format but are listed in form of departments. Clients are usually directed to the websites through various online targeted marketing avenues such as sponsored search,